100+ brands said yes. Here's what happened.

It’s all about romanticising your own routine, isn’t it? 😉

Grooming & Beauty · Reel · 26 Feb 2026

Weekend Ka Vaar par Kunickaa se milne aaya ek khaas guest! 😍

Entertainment · Reel · 6 Sept 2025

How did she express her love to me without saying it in words?

Watches & Jewellery · Reel · 7 May 2026

When inspiration refuses to sit still, your denim shouldn’t either.

Fashion · Reel · 24 Mar 2026

Just got appointment as Chief Club Couture Officer at @tatacliqluxury. I’m here to keep a check on all your fashion choices and maybe give you a few ideas 😉

Fashion · Reel · 27 Dec 2025

Sherni ka Simba Ala 🐅

Entertainment · Reel · 9 Sept 2025

Guys the big news is out! I think @iam_kunickaasadanand and I have found the one with 🕺 @foxtaleskin Wait for the end 😂😭

Grooming & Beauty · Reel · 6 Jan 2026

Amidst all the shaadi prep, sangeet practise, getting the guests from the airport ✈️ I almost forgot about how I was going to look on my friends special day. That’s when @caudalieindia came through with my go-to 3-step routine for instant radiance.

Grooming & Beauty · Reel · 12 Nov 2025

very few people know the meaning of these lines 🤍 the special ones do.

Fashion · Reel · 28 Jan 2026

I don’t make the rules… but he does 🤝🏻☺️ @beingsalmankhan @iam_kunickaasadanand

Entertainment · Reel · 25 Aug 2025

Choosing an outfit comes easy when you dress with intent. Knowing what feels like home, even more so.

Fashion · Reel · 22 Aug 2026

aadat se majdoor 🥲

Fashion · Reel · 23 Jan 2026

they definitely should 🫶🏻

Fashion · Reel · 26 Oct 2026

It’s always, “mere time mein yeh mere time mein woh”… thought I’d bring that back for maa 🤍

Fashion · Reel · 10 May 2026

Maine badla yeh mera naseeb 💙

Fashion · Reel · 1 Sept 2025

Even if there was something stopping me now with this 20% off on Air India flights 🤑 will make sure I book my tickets! The Partner’s in Spotlight ✨ section on the @makemytrip app is the best hack to find the best deals on your flight, hotel and cab bookings!

Travel & Lifestyle · Reel · 1 Nov 2025

Happy Akshay Tritiya 🙏🏻✨🤍 may we all grow without holding ourselves back. I pray for the ones that say, “I want to do it for my parents”

Watches & Jewellery · Reel · 19 Apr 2026

Living in a city like Mumbai where things move so fast, work can take a toll on you. You need to hit that refresh button every once in a while. I call it a break for the soul ✨ Decided to stay at the @hyattregencydehradun resort and left it to them to plan my itinerary. We started with a walk in the Malsi Forest 🌳 followed by a workout in the wilderness 🏋️‍♀️ a swim in their infinity pool 🏊 and then a massage 💆🏻‍♂️ After a quick nap 😴 and lunch 🍱 we went to Landour to eat at the famous Landour Bakehouse only a few kms from there. Came back to have dinner at their rooftop restaurant Beyul 🍸

Travel & Lifestyle · Reel · 22 Oct 2025

Happy Diwali 🪔✨ pray for light in your life, so you can be the reason to brighten someone’s day. This year is about giving back and taking risks- you’ll see me do that. Look hot stay cool ❤️‍🔥

Fashion · Reel · 8 Nov 2026

Everybody is looking for a man in finance until his work hours show up 💨 🏃🏻‍♂️

Fashion · Reel · 17 Apr 2025

Dil Bichara ❤️‍🔥 comment “Kurta” and I’ll send you the outfit link ✉️

Fashion · Reel · 24 Oct 2026

You’d know if you were in my 👞🖤

Fashion · Reel · 24 Jul 2026

Found my new favourite at . 👀

Tech · Reel · 23 Jul 2026

Pehli dafa koi paagal hua, hua main ❤️‍🔥

Fashion · Reel · 10 Sept 2026

Skincare swap with the OG Hi-Glazer @iam_kunickaasadanand 🤙🏽

Grooming & Beauty · Reel · 11 May 2025

Ladies… you know that man? 🧍‍♂️

Travel & Lifestyle · Reel · 4 Dec 2025

Maa wanted to make sure everybody saw my outfits 😭😂 so here we are. Festive season is here and my wardrobe too. Thank you @manyavar couldn’t have done it alone (irrespective of what I tell everyone 🤪)

Fashion · Reel · 29 Oct 2026

Fine…I like doing skincare, I like being social, I like it!!! I LOVE IT!! (sometimes) and that bag of skincare that I left with was my favourite part.

Grooming & Beauty · Reel · 23 Aug 2025

Rishta pakka karne se pehle options dekhna toh banta hai! 👀📱

Tech · Reel · 5 Oct 2026

We all have a beast inside us 🔥 @beardo.official just launched its most premium line of fragrances Alpha. They have spice, amber and my favourite leather.

Grooming & Beauty · Reel · 20 Jan 2026

God forbid you reach a marriageable age every aunty will ask you one question, “Beta have you thought about marriage?” 👩🏻‍❤️‍👨🏻 YES and everything that comes with it. Wedding season is coming and an outfit shouldn’t have to be stressful 💆🏻‍♂️ Went to Tasva @tasvafashion x LFW @lakmefashionwk to see their wedding collection and it was 😮‍💨🤌🏻

Fashion · Reel · 12 Oct 2025

Girls, maybe you don’t need a guy…but the Gourmond Gift Set by @bellavita.official is a must! With 3 fragrances, Mango 🥭 Pistachio and Vanilla! Take your pick 😉

Grooming & Beauty · Reel · 7 Dec 2025

To see your school friends get married and start a family of their own is a feeling I’ve experienced recently.

Fashion · Reel · 8 Oct 2025

Fashun ka hai yeh halwa 🍮

Grooming & Beauty · Reel · 20 Jul 2025

POV: When you take every sign from the universe seriously, but this one is actually worth listening to! This festive season, don’t wait for another sign.

Tech · Reel · 18 Oct 2026

This Valentine’s, let your heart feel the love with ❤️ Song Out Now!

Entertainment · Reel · 14 Feb 2026

Back from the beach looking like a burnt croissant? Same 😩

Grooming & Beauty · Reel · 27 Jul 2025

Reached my camping trip so effortlessly that I didn’t even realise my Tata Sierra @thetatasierra got me here! 🏔️ whether it’s your everyday commute in the city or a getaway with the family Tata Sierra is the perfect blend of Luxury and Adventure. Wanted to move away from mediocre so I went and experienced the all new Tata Sierra 🌟

Auto · Reel · 18 Dec 2025

I had to go try out what all this Pilates and matcha hypeeee is about!! @indewild decided to show me that side of the world and I have to say it’s wilddd. Hundo recommend doing Pilates, with lip balms, sunscreen and matcha 🍵

Grooming & Beauty · Reel · 28 Jun 2025

I’ve loved coffee for as long as I can remember.

Travel & Lifestyle · Reel · 29 Sept 2026

Let me guide you through your staycation in a 5 star hotel 🌟 🏝️

Grooming & Beauty · Reel · 13 May 2026

Perfumes straight from heaven! Happy Halloween 👻 @nasoprofumi

Grooming & Beauty · Reel · 29 Oct 2025

Valentine’s Day week looked something like this 👀🫶🏻

Watches & Jewellery · Carousel · 12 Feb 2026

Hot drop alert ❤️‍🔥 skincare from an Indian brand I genuinely love. Finally live on Nykaa ✨ just in time for the Pink Friday Sale 🔥 Go check out what the hype’s about @sohraibeauty

Grooming & Beauty · Reel · 17 Jul 2025

Wrote this song at a time when my whole life looked like it was going no where, 2024 Sept life kinda came crashing down. Honestly, I would do anything to get any kind of work. That’s when I met @beingsalmankhan sir. I had 2 scenes with sir in Sikandar, my confidence level? Zero to go and even speak to him. He felt that. He spoke to me. Put his hand on my shoulder, thank god he was looking away because I had tears in my eyes. (I’m sure he saw it) I took the courage to make him hear my music and that’s when he heard Main Hoon. On the last day of shoot he looked at me and said. “Listen Ayaan, it’ll take the life out of you but you’ll make it” I wasn’t the same person after that day.

Entertainment · Reel · 28 May 2026

One week in, and the glow is already showing!

Grooming & Beauty · Reel · 9 Sept 2026

My vibe keeps changing throughout the day, and so does my fragrance. Lucky for me @arcelia_in has my back 😉

Grooming & Beauty · Reel · 22 Apr 2025

🐅 raaaawr ft: @therajasab

Fashion · Reel · 12 Sept 2026

🌀 Online shopping for men = total maze.

Grooming & Beauty · Reel · 12 Sept 2025

Today I wanted her to leave “mom mode” behind for a bit, and just be the woman she is. Happy Mother’s Day, Maa 👑❤️🏎️

Auto · Reel · 10 May 2026

Haal out now! ☀️❤️ go listen on your favourite streaming platform 👀🎧

Travel & Lifestyle · Reel · 28 Jun 2024

girl no need to check his what’s app, they only talk about turf bookings 🌱 sorry @giorgioarmani I agree the attack was a bit much but it’s true 🥲 love you

Fashion · Reel · 4 Aug 2025

Without realising it, a car becomes a large part of your life, so it’s important to pick the right one. The Škoda Kushaq @skodaindia is spacious enough for my family, has a beautiful sunroof, and delivers an amazing driving experience for all my expeditions!

Auto · Reel · 30 Dec 2025

Hey listen, gal sun 👀

Fashion · Carousel · 8 Nov 2025

60k + REELS on Main Hoon in a week 😍

Entertainment · Reel · 23 Feb 2026

Looking for true love? 🥹

Travel & Lifestyle · Reel · 9 Jun 2025

I choose BVLGARI MAN In Black @bvlgari because it mirrors where I am bold, grounded, becoming. The heat of cardamom, the quiet confidence of iris, and the depth of dark woods.​

Grooming & Beauty · Reel · 27 Feb 2026

Indian fashion is evolving, taking what’s ours and giving it a whole new attitude. 🇮🇳

Watches & Jewellery · Reel · 9 Oct 2026

If “ek teer, do nishaan” were glasses, they’d be these! 👓✨ Convenience is an understatement with Hustlr Switch from @lenskart

Tech · Reel · 13 Sept 2026

Tired of feeling all taped up in stiff, uncomfortable fits? 😬

Fashion · Reel · 2 Jul 2025

It’s okay to want it all. It’s okay to not settle for anything but the best. Women get your man to upgrade to Nykaa Man @nykaaman

Fashion · Reel · 1 Jul 2025

👀 Sorry, ladies… we’ve got lashes and brows that are just TOO good! 😂💁‍♂️ But no hard feelings—because now, with @rasluxuryoils ☀️ brand-new Lash-ious Lash & Brow Growth Serum, you can have them too!

Grooming & Beauty · Reel · 18 Nov 2024

30 days of showing up for my skin and the difference is starting to show. ✨

Grooming & Beauty · Reel · 17 Oct 2026

The world will throw it all at you but it’s important you walk out of every situation like an Alpha 🫵🏻

Grooming & Beauty · Reel · 28 May 2025

I took a stroll in PORTVERSE and landed on some cool tech 😉

Tech · Reel · 21 Jun 2025

Looking sharp, feeling… suspiciously comfy?

Fashion · Reel · 13 May 2025

Buying good clothes in India has been an issue. The big 2 (you know the brands I’m talking bout(starts with Z and H)) I mean it’s been a disappointing affair you have to agree. I think we don’t have enough homegrown brands in our country. Sure, I’ll buy stuff online but then 2 washes and they’re shorter than a crop top (boys will get this)

Fashion · Reel · 8 Mar 2025

Sukoon 🤍

Travel & Lifestyle · Carousel · 30 Oct 2025

थ्रोबैक tunes 🎧

Fashion · Carousel · 4 Jan 2026

My plus one? WNTR luggage. 🧳 Ready for anything, anywhere. 🌍 @wntrtravel

Travel & Lifestyle · Reel · 7 Mar 2025

When your crush says “5 mins away” and you’re still in your PJs… 🤹🏻‍♂️ 🌪️

Fashion · Reel · 20 May 2025

Merry Christmas from @scentidoindia 🫶🏻🎅🏻

Grooming & Beauty · Reel · 25 Dec 2024

For @elleindia awards 🥇 with the best people 🔐

Fashion · Carousel · 21 Jan 2026

Haal out now! Go listen on your favourite platform ☀️🌆

Entertainment · Reel · 16 Jun 2024

60% of my friends set resolutions every year... and most of them fall off by May.

Health & Fitness · Reel · 8 May 2025

opacarophile (n.) a person who travels to different places to watch sunsets 🌇 💛 w @onitsukatigerindia

Fashion · Carousel · 19 May 2026

I’ve had my fair share of protein shakes, but I’ve found a total game changer 🙆🏻‍♂️

Health & Fitness · Reel · 11 Dec 2024

The key came in the mail!! 🔑 We opened the box and Sereko sent us a whole Skincare routine targeting stress breakouts. 🧘🏻

Grooming & Beauty · Reel · 12 Apr 2025

Elevating my workwear style 👔 with this sleek bag from @thesgcollection! 💼

Fashion · Reel · 7 Feb 2025

Last night for @emporioarmani @reliancebrandsltd 💫

Fashion · Reel · 29 Nov 2024

My morning routine is a simple 3-step process

Grooming & Beauty · Reel · 20 Feb 2025

The more you move, the more protein you need. 🏋🏼 💨 @fastandup_india is all you need to make sure you are healthy while you achieve all your goals. I want to thank everyone in this journey.

Health & Fitness · Reel · 1 Aug 2021

Straight to the stars 🚀🌟 @zhenn_29 @flyzonefitness

Health & Fitness · Reel · 25 Jun 2022

Last night for @piaget & @artoftimeindia ❤️‍🔥

Watches & Jewellery · Carousel · 3 Sept 2026

🔁 🗣️❤️‍🔥

Fashion · Carousel · 23 Jun 2026

🚀 with @zhenn_29 @flyzonefitness

Health & Fitness · Reel · 11 Apr 2022

Got a tattoo at @alienstattooindia and loved every bit of it!

Travel & Lifestyle · Reel · 10 Oct 2024

The Fear Project @fearprojectindia - a beautiful initiative by @kanthi_dutt it all started when he told me, “Ayaan, I will be cycling from Hyderabad to Mumbai.” I took a moment and thought to myself oh that’s a long drive and then it hit me he will be cycling 🚴 that distance. I had to be a part of this somehow.

Entertainment · Carousel · 13 Mar 2026

This piece is special. We made this Indo-Western jacket from my mother’s georgette saree fabric. It was dyed to give a gradient feel to it. This is the first time I’ve imagined what it means to make a piece from scratch.

Fashion · Carousel · 23 Oct 2026

Hoor 🧚

Fashion · Carousel · 21 Sept 2026

🖤 for @mgselect at Gaurav Gupta Couture

Auto · Carousel · 19 Jul 2026

Before we ever wore time on our wrists, we learnt to read it from nature. The sun taught us time, and I’ve always found something so beautiful about that ☀️ ⌚️

Watches & Jewellery · Carousel · 25 Oct 2026

pov: you came with me to a @versace event 🥂🌟

Fashion · Carousel · 16 Feb 2025

Try and make 👁️ contact

Fashion · Carousel · 28 Nov 2024

🖤

Fashion · Carousel · 29 Mar 2025

Official @pokemon X @streyofficial ⚡️

Fashion · Carousel · 13 Jul 2021

Only at @stripesandchecksinc 👕 @themodelatelier

Fashion · Carousel · 25 May 2022

@streyofficial x @pokemon⚡️

Fashion · Carousel · 24 Sept 2021

For @streyofficial x @pokemon ⚡️

Fashion · Carousel · 15 Sept 2021

Happy Birthday Fast & Up! We turned 6 sometime back 🥺

Health & Fitness · Carousel · 28 Sept 2021

@pokemon X @streyofficial

Fashion · Carousel · 19 Jul 2021

We made it to the cover of fresh finds India on @spotifyindia

Travel & Lifestyle · Carousel · 3 Jul 2024

Reveal your skin’s true brilliance with RAS Luxury Oils 24K Gold Radiance Elixir ✨ @rasluxuryoils

Grooming & Beauty · Carousel · 25 Sept 2024